Actively Raises $22.5M for GTM Superintelligence That Powers Top Revenue Teams

More is not more

For years, the go-to strategy for revenue generation was simple: more.

More data. More emails. More calls. More automation.

And for a time, more worked. It led to the rise of an entire category of sales automation tools, all built on the idea that scaling outreach = scaling revenue.

But this volume playbook has hit its limit. Inboxes are flooded with generic AI-generated outreach, phones are bombarded by uninformed cold-callers, and the explosion of data signals often creates more confusion than clarity.

Ask any CRO, and they’ll tell you: quality pipeline is the #1 driver of revenue growth. But hitting revenue targets is only getting harder.

Except for the best sellers—the ones who play a different game. They don’t win by doing more. They win by going deeper. They research relentlessly, form precise hypotheses on when and why to engage an account, and time their outreach perfectly.

This strategic reasoning has always set President’s Club sellers apart from the rest. But until now, it was manual, slow, and constrained by what any single rep could handle at human speed.

And, the reality of rapid team turnover makes the problem even worse—average rep tenure is around 1.5 years—which makes it tough to ensure an entire GTM org operates at that elite level. High attrition means expertise is lost and execution suffers.

Actively changes that.

GTM Superintelligence: the first reasoning AI optimized for revenue

We’re at a pivotal moment in AI. Brute-force tactics like “more data” or “more compute” are no longer working (just like in sales!). The latest breakthroughs are coming from AI that has been trained to think deeply using real reasoning.

We believe that in two years, every winning revenue org will be powered by a model that outperforms human-led decisions—driving significantly higher pipeline, revenue growth, and a decisive edge over competitors—even if most leaders don’t realize it yet. That’s exactly what we’re building at Actively: a powerful AI foundation that identifies, engages, and helps win high-impact deals with precision—while continuously learning and adapting.

We call it superintelligence: AI that doesn’t just automate or assist, but reasons to make the best possible decisions. Actively is the first GTM superintelligence that applies advanced reasoning to maximize quality pipeline and revenue.

Unlike the many “AI sales assistants” or “copilots” that layer basic AI or signals on top of a single rep’s knowledge and deliver shallow personalization & superficial relevance, Actively trains a custom reasoning model for each company on par with its top sellers. But it goes further by synthesizing far more data & context than any human could—delivering performance no individual or other AI tool can match.

How Actively Works:

Custom AI, built for your company

A private AI model tailored to your company’s products, GTM motion, and positioning, continuously learning from historical data to predict revenue-driving factors.

Pinpointing the right opportunities

Analyzes millions of data points, from the 27th minute of a Gong call to fields in custom Salesforce objects, to synthesize a complete picture of each prospect.

Generating strategic hypotheses

AI-driven reasoning agents form precise hypotheses on when and how to engage different prospects at the account.

Turning insights into action

Delivers timely recommendations with relevant messaging while giving reps the research they need for more informed conversations.

Aligning the entire GTM org

Optimizes for revenue in real time across RevOps, Marketing, SDRs, Aes, and AMs so the entire GTM org can act in sync.

And it never stops improving. Actively’s always-on active learning engine—hence the name—continuously refines hypotheses, learns from every interaction, and optimizes for revenue outcomes.

Our superintelligence handles the science behind sales so your reps can focus on the art. The result? Exponential impact on revenue that beats every other AI system.

Hundreds of millions of dollars in revenue for top GTM teams

We’ve co-built Actively alongside elite revenue teams. Today, dozens of high-performing GTM organizations—including Ramp, Ironclad, Navan, Dialpad, and Verkada—use Actively to drive hundreds of millions in added revenue.

Actively’s engine helped Ramp drive tens of millions in closed-won revenue over the past year. Every new rep at Ramp is now trained on Actively from day one. As Ramp continues to rapidly launch new products, Actively’s intelligence engine helps them sell it to the most relevant buyers.

With Actively, Ironclad's reps save time, boost pipeline, and deliver a better sales experience. Not only has AI-driven tailored messaging led to increased reply rates, Actively has allowed Ironclad to accelerate growth even faster and convert contacts to qualified pipeline at a 41% higher rate.

Whether it’s powering daily outbound workflows, territory planning, competitor takeouts, or cross-sell/upsell opportunities, Actively guides every move to maximize revenue.

New funding to grow our GTM superintelligence and our team

We’re thrilled to announce a $17.5M Series A from Bain Capital Ventures—the investors behind GTM tech unicorns like Apollo, 6sense, and Clari—who evaluated every AI sales technology and bet on us. We’re also grateful for First Round Capital’s continued support from our $5M seed round.

With this funding, we’re scaling fast—advancing our reasoning engine, expanding use cases across the GTM stack, and hiring top talent. Check out our open roles and come join our team of AI experts from Stanford, Harvard, CMU, and Google, alongside GTM talent from Navan, Darktrace, and Samsara.

The GTM playbook is being rewritten. If you want an unfair advantage, let’s chat.