The numbers and feedback both point to an obvious conclusion: Actively is a no-brainer for every outbound team! Every day, our reps can identify the right contacts at the right accounts with the right messaging at the right time. We are driving more quality pipeline as a result, which is a top priority for our company.
— Hannah Wilson, SVP Sales
Modern Health is a mental well-being platform that helps innovative companies and their employees thrive. A Series D female founded-company, Modern Health partners with companies like Pixar, Electronic Arts, Gusto, and Okta that take a proactive effort to mental health for their employees. The company has over 800 employees and a $1.7B valuation.
Modern Health has the benefit and challenge of a large TAM. Within a company, mental health can be a priority for a variety of personas, including Benefits, Wellness, HR, Total Rewards, and CHROs, resulting in many potential contacts that can be engaged.
Under this backdrop, the outbound team of 16 SDRs has been tasked with supporting ambitious pipeline targets, with almost half of MH’s business historically coming from outbound. To help tackle this TAM, the team has invested in data tools such as LinkedIn Sales Nav, Demandbase, Crunchbase, and ZoomInfo.
However, with 250-750 accounts per rep and an "unassigned" pool of over 100,000 accounts, the SDR team faces a daily challenge of identifying: which accounts should we focus on today?Instead of prospecting, SDRs were spending 5-10 hours a week selecting accounts and contacts by analyzing signals and prior engagement (emails, CL notes, marketing interactions, call transcripts). This vast TAM, coupled with a cumbersome process of account prioritization severely limited SDRs' ability to engage with high-potential leads, directly impacting pipeline growth.
To help maximize SDR efficiency and solve the prioritization challenge, Modern Health rolled out Actively AI to the entire SDR teams across mid-market, enterprise, and strategic segments.
Actively AI's software:
What do SDRs think about it? Jared Geredes (ENT SDR) and Julia Meagher (MM SDR), say,
Since using Actively, it has become our north star for all prospecting efforts. It's truly a time saver in the way that it puts all my hottest accounts and contacts in front of us every day and generates personalization based on past activity/content engagement/and ICP fit. We are consistently booking meetings with accounts we weren’t previously focusing on – 10/10 recommend!
Usually, when you increase activity, conversion rates tend to drop. With Actively, that’s not the case! Modern Health has seen:
The Actively AI team isn’t stopping there. Jess Podlofsky, Senior Manager of Sales Development says,
We’ve been amazed with how fast Actively AI has shipped new features that continue to make our SDRs more efficient. The team also deeply invests in customer success, constantly asking for and responding to our feedback and spending time with our users!
We'd love to show you how Actively AI can supercharge your outbound motion, increase conversion and activity rates, and drive millions of dollars in new pipeline — like we've done for Modern Health. Enter your email below to schedule a demo!